The Innovation Hub has developed new target scores to identify and target people who prioritize specific environmental issues: air quality, clean energy, drinking water, public lands & waterways, oceans, and wildlife. Use these scores to target your environmental issue message to people who prioritize that environmental issue.
This webinar details new data appended by a voter file match. It also highlights specific ways to use the data without additional technology or personnel.
In 2023 The Wilderness Society Action Fund set out to diversify their new member acquisitions in terms of age and race cost effectively. By tapping into creative trends, targeting, and platforms that represent younger and more diverse audiences, TWSAF aimed to reach bold but realistic goals.
This presentation presents AI basics at a high-level including definitions, how environmental organizations are already using AI to power specific marketing tasks, and how to stay updated.
***NOTE: Real-Time maps are maintained May through September*** Use to reach people experiencing poor air quality now with real-time, reactive content. Use the map and …
***NOTE: Real-Time maps are maintained May through September*** Use to reach people experiencing poor air quality now with real-time, reactive content. Use the map and …
This snapshot combines and summarizes more than 20 million voter and CRM records from over 50 environmental organizations to give a fuller picture the environmental community and opportunities for growth.
Who prioritizes which environmental issues? How does each environmental issue stack up against others within and beyond the environmental category? These are just some of the questions we sought to answer in this survey of issue priorities, including 11 environmental issues (e.g., drinking water, wildlife) alongside 23 other major issues of the day (e.g., healthcare, economy).
While congressional districts are generally proportioned evenly, the number of people on Facebook varies from district to district. To aid campaign planning, this audit estimates the number of people who can be reached on Facebook and the cost by congressional district.
The Innovation Hub and the Digital Climate Coalition teamed up on this analysis and playbook demonstrating how often people across various demographic groups are using 30 social media apps.