Estimating Facebook Ad Costs by Congressional District
While congressional districts are generally proportioned evenly, the number of people on Facebook varies from district to district. To aid campaign planning, this audit estimates the number of people who can be reached on Facebook and the cost by congressional district.
Persuasion studies go beyond clicks to measure the impact of your campaign on the hearts and minds of your audience. This case study and playbook draws from several 2020 studies conducted by the Innovation Hub, the Combined Defense Project, and partner organizations National Wildlife Federation and Clean Water Fund.
In 2020, Friends of the Earth Action conducted a GOTV campaign via text and phone banking to coincide with the North Carolina Senate and Nebraska First Congressional District House elections. The organization’s enviro-focused message had an impact.
Much of the work to create new policies to combat climate change happens at the local level. Climate Cabinet Action (a c4 organization) has built the largest database of local climate and political opportunities in the country – spanning states, cities, and more.
In response to the many voting reforms designed to limit access to the ballot that passed into law across the U.S. after the 2020 election, the National Wildlife Federation has developed a tracking document that logs attributes and details of the laws across all 50 states. This content will be valuable to both c3 and c4 organizations.
Find case studies, how-tos, and ways to measure and demonstrate success – all crowdsourced from effective environmental GOTV campaigns. There is something to learn here for c3 and c4 organizations with budgets of any size, including $0.