Prepared by the Innovation Hub, this presentation and webinar proposes the development of new target models—beyond climate or the environment generally—to several specific issue models: air quality, clean energy, drinking water, lands, oceans, wildlife, etc. Opportunities to support this work are detailed in this webinar.
An effective issue based approach may help you reach the right audiences with the right messages, better target key audiences (demographically, ideologically) for a more inclusive movement, improve the efficiency of your media spend, and guard against the effects of changes that platforms like Facebook, TikTok and others make over time.
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