Innovation Hub / Issue Targeting Research

Environmental Issue Targeting Models

Prepared by the Innovation Hub, this presentation and webinar proposes the development of new target models—beyond climate or the environment generally—to several specific issue models: air quality, clean energy, drinking water, lands, oceans, wildlife, etc. Opportunities to support this work are detailed in this webinar.

An effective issue based approach may help you reach the right audiences with the right messages, better target key audiences (demographically, ideologically) for a more inclusive movement, improve the efficiency of your media spend, and guard against the effects of changes that platforms like Facebook, TikTok and others make over time.

To request password access, please contact us.

Brown and white barn owl in a field of wildflowers

Innovate With Us

We are in this together – and welcome your inquiries, contributions, and ideas.

Reach out to:

  • request access to the Hub’s resources
  • receive regular updates on the latest insights
  • collaborate on research or data projects
  • share work that would benefit the environmental community