Environmental Priority Survey
Who prioritizes which environmental issues? How does each environmental issue stack up against others within and beyond the environmental category? Which aspects of an environmental issue are most effective with a given group? These are just some of the questions we sought to answer in this survey of priorities, including 11 environmental issues (e.g., drinking water, wildlife) alongside 23 other major issues of the day (e.g., healthcare, economy). The answers to such questions can be used to craft messages highly targeted and compelling to each audience.
To breakdown different insights areas, summary snapshots and personas have been created to focus on a particular environmental issue (e.g. Clean Energy) or a particular audience (e.g. Rural Audiences). This is an ongoing workstream with analyses and insights added on a rolling basis.
Personas
Audience Snapshots
For more details how the survey was conducted and the kinds of data breakouts it can produce to inspire your questions for further analysis, please see the presentation below. With these insights, we can learn together as a community and effectively put the right message in front of the right people.
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