Audience Survey 2026
Who prioritizes which environmental issues? How does each environmental issue stack up against others within and beyond the environmental category? How do related issues like the Make America Healthy Again (MAHA) movement intersect with environmental supporters? These are just some of the questions we sought to answer in this Audience Research commissioned by the Combined Defense Project.
The survey measured the priorities of US adults, including 11 environmental issues (e.g., drinking water, wildlife) alongside 23 other major issues of the day (e.g., healthcare, cost of living). The answers to such questions can be used to craft messages highly targeted and compelling to each audience.
To breakdown different insights areas, persona reports have been created to focus on a particular issue (e.g. Clean Energy, or MAHA) or a particular audience (e.g. people living in rural areas, or Biden ’20 voters who switched to Trump in ’24). This is an ongoing workstream with analyses and insights added on a rolling basis.
In the introductory webinar and deck below, see an example audience report (Clean Drinking Water supporters), learn more about the survey, and learn how you can submit analysis requests.
Innovate With Us
We are in this together – and welcome your inquiries, contributions, and ideas.
Reach out to: