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Innovation Hub / Issue Targeting Research

Environmental Priority Survey

Who prioritizes which environmental issues? How does each environmental issue stack up against others within and beyond the environmental category? Which aspects of an environmental issue are most effective with a given group? These are just some of the questions we sought to answer in this survey of priorities, including 11 environmental issues (e.g., drinking water, wildlife) alongside 23 other major issues of the day (e.g., healthcare, economy). The answers to such questions can be used to craft messages highly targeted and compelling to each audience.

To breakdown different insights areas, summary snapshots and personas have been created to focus on a particular environmental issue (e.g. Clean Energy) or a particular audience (e.g. Rural Audiences). This is an ongoing workstream with analyses and insights added on a rolling basis.

Air Quality Snapshot Summary (one-pager)
Air Quality Snapshot & PersonaClean Energy Snapshot Summary (one-pager)
Clean Energy Snapshot & Persona

Drinking Water Snapshot Summary (one-pager)
Drinking Water Snapshot & Persona

Environmental Justice Snapshot Summary (one-pager)
Environmental Justice Snapshot & Persona

Rural Audiences Snapshot Summary (one-pager)
Rural Audience Snapshot & Persona

For more details how the survey was conducted and the kinds of data breakouts it can produce to inspire your questions for further analysis, please see the presentation below. With these insights, we can learn together as a community and effectively put the right message in front of the right people. For full access, please reach out to the Innovation Hub via the Contact Us below.

Brown and white barn owl in a field of wildflowers

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We are in this together – and welcome your inquiries, contributions, and ideas.

Reach out to:

  • request access to the Hub’s resources
  • receive regular updates on the latest insights
  • collaborate on research or data projects
  • share work that would benefit the environmental community