Innovation Hub

Supporting collaborative research, data sharing, and experimentation across the environmental community.

About the Hub

Connected data.
Collaborative insights.
Innovative solutions.

The Innovation Hub is here to empower data learning and strategy among environmental organizations – and also kindle collaboration, because everything is connected, and we can do more and better together. It’s our aim to democratize best practices and bold ideas across the community for the good of the world we share.

We work directly with data strategists and communications teams at partner organizations to assess common needs and opportunities that can be met with data. We design original research and experiments, pilot new methods and data tools, and highlight innovative projects.

We share what we’re learning through case studies and playbooks, webinars and meetups, newsletters and this website.

Featured Projects

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TWSAF Diversity Acquisition Campaign

In 2023 The Wilderness Society Action Fund set out to diversify their new member acquisitions in terms of age and race cost effectively. By tapping into creative trends, targeting, and platforms that represent younger and more diverse audiences, TWSAF aimed to reach bold but realistic goals.

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Environmental Issue Targeting Scores

The Innovation Hub has developed new target scores to identify and target people who prioritize specific environmental issues: air quality, clean energy, drinking water, public lands & waterways, oceans, and wildlife. Use these scores to target your environmental issue message to people who prioritize that environmental issue.

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AI Basics & Our Work

This presentation presents AI basics at a high-level including definitions, how environmental organizations are already using AI to power specific marketing tasks, and how to stay updated.

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Earthjustice Action GOTV Mobilization & Education

This 2022 midterm electoral campaign delivered significant results – and it’s a template for best-in-class planning, research and development, and measurement for campaigns of many types.

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Innovate With Us

We are in this together – and welcome your inquiries, contributions, and ideas.

Reach out to:

request access to the Hub’s resources

receive regular updates on the latest insights

collaborate on research or data projects

share work that would benefit the environmental community

Contact Us