In 2023 The Wilderness Society Action Fund set out to diversify their new member acquisitions in terms of age and race cost effectively. By tapping into creative trends, targeting, and platforms that represent younger and more diverse audiences, TWSAF aimed to reach bold but realistic goals.
This snapshot combines and summarizes more than 20 million voter and CRM records from over 50 environmental organizations to give a fuller picture the environmental community and opportunities for growth.
Estimating Facebook Ad Costs by Congressional District
While congressional districts are generally proportioned evenly, the number of people on Facebook varies from district to district. To aid campaign planning, this audit estimates the number of people who can be reached on Facebook and the cost by congressional district.
Persuasion studies go beyond clicks to measure the impact of your campaign on the hearts and minds of your audience. This case study and playbook draws from several 2020 studies conducted by the Innovation Hub, the Combined Defense Project, and partner organizations National Wildlife Federation and Clean Water Fund.