Innovation Hub

Issue Targeting Research

Market research seeks to uncover ways to reach the right people with the right message. Until now, our movement has examined audience interests through a narrow lens, primarily centered on climate change. Yet with so many organizations and campaigns focused on specific environmental issues, there is opportunity for research to inform and expand our work, and to better reflect these many missions. As the research in this workstream displays, this can be a powerful way to engage more people, more effectively in our movement.

An issue-based approach may help your environmental organization better target key audiences (demographically, ideologically), and reach them more compellingly – for a more inclusive movement, and a more efficient media spend.

This active research and development workstream aggregates insights from across environmental organizations as we collectively learn about environmental issue priorities from survey research and develop models for targeting.

Membership Match Resources

Featured Projects

Learn more about Issue Targeting Research

Environmental Issue Targeting Models

A development proposal to expand target models beyond climate or environment generally to new issue-based models for the environmental community. Issues may concern lands, wildlife, water, and other topics of importance. Opportunities to support this work are detailed in this webinar.
Learn more about Issue Targeting Research

Environmental Priority Survey

Who prioritizes which environmental issues? How does each environmental issue stack up against others within and beyond the environmental category? These are just some of the questions we sought to answer in this survey of issue priorities, including 11 environmental issues (e.g., drinking water, wildlife) alongside 23 other major issues of the day (e.g., healthcare, economy).
Brown and white barn owl in a field of wildflowers

Innovate With Us

We are in this together – and welcome your inquiries, contributions, and ideas.

Reach out to:

  • request access to the Hub’s resources
  • receive regular updates on the latest insights
  • collaborate on research or data projects
  • share work that would benefit the environmental community