Earthjustice Action set out to mobilize voters during the 2022 midterm elections, persuade them to vote for pro-environment candidates in three key U.S. Senate races, and educate them on the connection between elected officials and environmental outcomes. This 501(c)4 organization also sought to prove impact by measuring increases in specific behaviors and perceptions rather than impressions and clicks.
By pulling together a best-in-class campaign, the Earthjustice Action team achieved and tracked a significant impact on these races while setting themselves up for success in future endeavors.
Prepared by the Partnership Project Innovation Hub in coordination with Earthjustice Action, this case study details the planning, research and development, and measurement for this highly effective campaign. The techniques and lessons from this electoral campaign are applicable to campaigns of many types.
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