CVPA Victory Fund + Earthjustice Action GOTV Mobilization & Education
Conservation Voters Pennsylvania Victory Fund and Earthjustice Action set out to mobilize voters during the 2023 general election, persuade them to vote for pro-environment candidate in the PA Supreme Court race, and educate them on the connection between the courts and environmental outcomes. This 501(c)4 organization also sought to prove impact by measuring increases in specific behaviors and perceptions rather than impressions and clicks.
By pulling together a best-in-class campaign, the CVPA Victory Fund and Earthjustice Action teams achieved and tracked a significant impact on this race while setting themselves up for success in future endeavors.
Prepared by the Partnership Project Innovation Hub in coordination with CVPA and Earthjustice Action, this case study details the planning, research and development, and measurement for this highly effective campaign. The techniques and lessons from this electoral campaign are applicable to campaigns of many types.
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