Innovation Hub / Extreme Weather Insights & Targeting

Extreme Weather Map Tool & Playbook

Polling increasingly shows a connection between experiencing extreme weather and prioritizing climate change. And localized message testing during extreme weather events has demonstrated a significant increase in response to fundraising and advocacy appeals. (Full case study here)

The National Wildlife Federation and the Innovation Hub developed these map tools and playbook to empower environmental organizations to act on FREE, publicly available extreme weather data in message development and audience targeting.

Mapping Tools

Brown and white barn owl in a field of wildflowers

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We are in this together – and welcome your inquiries, contributions, and ideas.

Reach out to:

  • request access to the Hub’s resources
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  • collaborate on research or data projects
  • share work that would benefit the environmental community