Innovation Hub / Extreme Weather Insights & Targeting

Extreme Weather Map Tool & Playbook

Peter Fontana December 5th, 2022

Polling increasingly shows a connection between experiencing extreme weather and prioritizing climate change. And localized message testing during extreme weather events has demonstrated a significant increase in response to fundraising and advocacy appeals. (Full case study here)

The National Wildlife Federation and the Innovation Hub developed these map tools and playbook to empower environmental organizations to act on FREE, publicly available extreme weather data in message development and audience targeting.

Mapping Tools

• Extreme Weather by ZIP Code 2017 to 2023
• Extreme Weather by Congressional District 2017 to 2023

*Real-time maps are maintained May to October, returning in 2025:

• Real-Time Extreme Heat May 2024 to Yesterday* by ZIP Code
• Real-Time Extreme Heat May 2024 to Yesterday* by Congressional District
• Real-Time Air Quality May 2024 to Yesterday* by ZIP Code
• Real-Time Air Quality May 2024 to Yesterday* by Congressional District

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