Environmental Issue Targeting Scores
The Innovation Hub with support from partners has developed new target scores—beyond climate or the environment generally—to identify and target people who prioritize specific environmental issues: air quality, clean energy, drinking water, public lands & waterways, oceans, and wildlife.
Target your environmental issue message to people who prioritize that environmental issue. This effective issue based approach may help you reach the right audiences with the right messages, broaden our target audience (demographically, ideologically) for a more inclusive movement, and improve the efficiency of your media spend. Use these scores online or offline, for advocacy or fundraising, for c3’s or c4’s.
This playbook details the scores’ use cases, how your organization can access, the research and development process, and opportunities to partner on experiments.
This work was supported by Earthjustice, EDF, LCV, NRDC & NRDCAF, NWF, and The Wilderness Society. The research and models were supported by YouGov and INTRVL.
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