While congressional districts are generally proportioned evenly, the number of people on Facebook varies from district to district. To aid campaign planning, this audit estimates the number of people who can be reached on Facebook and the cost by congressional district.

The Innovation Hub and the Digital Climate Coalition teamed up on this analysis and playbook demonstrating how often people across various demographic groups are using 30 social media apps.

​​​​​​​Persuasion studies go beyond clicks to measure the impact of your campaign on the hearts and minds of your audience. This case study and playbook draws from several 2020 studies conducted by the Innovation Hub, the Combined Defense Project, and partner organizations National Wildlife Federation and Clean Water Fund.