Matching your CRM to the voter file and additional data sets can unlock several opportunities for analysis, targeting efficiency, and acquisition without further investment in technology or teams.
This workstream is intended to inspire the many ways teams can act on this data. It features a playbook and data dictionary from the Partnership Project’s most recent Membership Match, conducted for the environmental community in 2022. This workstream will continue to be updated with research and analysis from each new Match program.
This webinar details new data appended by a voter file match. It also highlights specific ways to use the data without additional technology or personnel.
